EC SWITCH ASIA Programme: Green Products Development and Labelling in Mongolia

Duration of the action:

January 2009 – December 2011

Implementing Agency:

IVAM UvA BV, Amsterdam Netherlands

Partners:

GrAT, Vienna, Austria
MNCCI (Mongolian National Chamber of Commerce and Industry) and
MASM (Mongolian Agency for Standardization and Metrology,

Associates:

MFALI (Ministry of Food, Agriculture and Light Industry)
MNET (Ministry of Nature, Environment and Tourism)

Project’ budget:

EUR 933.282,46, from which 80% (EUR 746.282,46) financing by EC and 20% - by counterparts

The overall objectives are:

The overall objectives the action aims to contribute to are:

1. Enhancing the production and sales of sustainable Mongolian products
2. Reducing the environmental impact of locally produced products
3. Strengthening the Mongolian certification standards and procedures on sustainability in line with international requirements.

In order to contribute to these objectives the specific objective (purpose) of the project is to Strengthen the business support network on the development and promotion of sustainable Mongolian products.

Expected Results

1. Awareness raised and capacity build at business and target organisations on business support for the development and marketing of green products.
2. Manufacturers aware and capable on opportunities for development, marketing and sales and export of green products.
3a. The development and implementation of national sustainable product labels and certification procedures, linked with international requirements.
3b. International sustainable product labels and certification schemes introduced in Mongolia.
4a. Capacity to develop promotion policies on sustainable consumption addressing retailers and consumers.
4b. Initiatives for the development and implementation of green Mongolian products procurement programmes by ministries and public bodies.

Brief description of activities

Training and coaching of the national and local MNCCI and MASM network on sustainable products development support for manufacturers. Green Products Challenge for manufacturers including awareness raising and information supply (publications, website and seminars) and support of selected manufacturers on green product development and business planning (marketing and financing).
National fair and conference on Green Mongolian Products promotion and developments.

Training and coaching on development and implementation of sustainable product labels and procedures in line with international requirements.
Training and stakeholder meetings on green products promotion strategies and policy dialogues and preferential green procurement initiatives.